Its the Limited Edition Ralph Lauren Purple Label Cologne. They have less then 500 bottles in the UK and US. Tried to get it from the UAE countries through my brother, but it wasnt available there as well as in any Asian countries. I came across this during my trip to London previously. Custom blended with notes of mahogany, suede and tobacco flower. The smell is simply a smell of a true gentleman. The smell of sophistication & elgance in a bottle. The price is of course higher than a normal range cologne..